From redefining innovation and reliability to cutting-edge corporate travel solutions in the airline industry, discover how SAS has evolved to meet the demands of today’s global business landscape. Jasmin gave us an insider look into SAS’ exciting network expansion and new partnership with Delta Air Lines as part of the SkyTeam alliance. Read more to see how traveling with SAS can benefit you and your company.

Can you tell me about your experience at SAS? How has the company developed and grown over the years?

My journey at SAS has been nothing short of transformative. Having had the opportunity to work across various departments, I've gained a unique perspective on the company's growth and adaptation in such a rapidly changing industry. When I first started, the aviation landscape was entirely different—there were no low-cost carriers, no alliances between airlines, and loyalty programs were unheard of. Each airline operated independently, without the intricate networks we see today. However, the most significant shift I've observed is the role of technology. The addition of the internet, smartphones, and apps has revolutionized the way we serve customers, making our services more accessible and enhancing the overall travel experience. As we look ahead, I believe the industry will continue to evolve at a rapid pace, driven by AI and other emerging technologies. SAS has always been at the forefront of embracing change, and I'm excited to see how we continue to innovate in the years to come.  

Why is flying SAS the best choice for corporations looking to expand their business internationally?

Our airline is renowned for its exceptional service and hospitality, which extends from on the ground at the airport, to onboard our flights. Passengers consistently appreciate the seamless and enjoyable travel experience we provide. For businesses, we offer effective solutions to streamline travel management and control expenses, ensuring a cost-efficient journey. In addition to our travel management services, we are dedicated to sustainability. We offer innovative options to help companies reduce their scope three emissions, making us a strong choice for eco-conscious enterprises. For companies based in Scandinavia or those looking to enter the Scandinavian market, our airline embodies the spirit of the region. Flying with us provides an authentic glimpse into what Scandinavia truly represents.

What inspired SAS to create direct flight options from Atlanta?

We’re constantly refining our network to ensure it meets the needs of our customers, partners, and business with both breadth and competitiveness. Our recent expansion to include Atlanta underscores this commitment, fueled by our strategic partnership with Delta Airlines. Delta’s extensive reach across the U.S., Latin America, the Caribbean, and Mexico significantly boosts our connectivity. With Atlanta as a major hub, alongside key locations like Boston, JFK, and other U.S. cities, we are now better positioned to seamlessly connect travelers between the Americas, Scandinavia, and Europe.

What business-oriented amenities does SAS provide to enhance travel efficiency for companies?

Our corporate program called SAS for Work offers a free, flexible solution for corporate customers of all sizes, designed to reward frequent travel with discounts. The more your company travels with us, the greater the savings and benefits, including enhanced membership status. Additionally, our corporate booking tool empowers businesses to handle their own travel arrangements, manage bookings, and track employee travel data effortlessly. Complementing this, our app provides a streamlined travel experience, making it an valuable resource for corporate customers flying with SAS.

How will the new airline alliance with SkyTeam and new flights from key U.S. cities benefit corporations in the US?

SkyTeam, the global airline alliance, is expanding its reach with the addition of our airline as its 20th member. Partnering with Delta Airlines, one of the largest carriers in the U.S., we will enhance connectivity throughout the United States and beyond. This collaboration will significantly boost our network, offering travelers even greater access and seamless connections across the globe. We’re thrilled about this expansion and look forward to delivering an even more comprehensive and connected travel experience.

Why should direct flight options be a major factor for corporate clients when selecting an airline?

Direct flights are a game-changer for companies, offering both increased efficiency and a more sustainable travel option. We're excited to introduce a host of new direct routes, enhancing convenience and reducing carbon footprint for our customers.

How do you account for industry trends that could impact supplier and sales relationships in long-term decision-making for SAS?

We continuously track and analyze macro-trends and environmental shifts to stay ahead of changes that affect our business and customers. This proactive approach extends beyond sustainability, ensuring we adapt swiftly to emerging developments and maintain our leadership in a dynamic market.

How does SAS make reliability a priority for their international travel services?

Safety remains our top priority, and we never waver on this commitment. Next is punctuality—our team is dedicated to ensuring that flights depart and arrive on schedule, meeting the high expectations of our customers. Timely departures are only part of the equation; we’re equally focused on ensuring that passengers' luggage reaches its destination smoothly. Dependability in these crucial areas is essential to our service. While we also provide premium food and beverage options, our unwavering focus on safety and punctuality defines our commitment to excellence.