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  • 26 Feb 2024 3:43 PM | SACC-Georgia (Administrator)

    SACC GA sits down with Alberto Ponce González, a biomedical engineer born in Texas, raised in Mexico, and project manager of the Soft Landings program at Georgia Tech’s Enterprise Innovation Institute. With eight years of experience in business development, Alberto brings a problem-solving mindset to our discussion. As the leader of the Soft Landings program, he delves into the pivotal role its services play in facilitating the smooth entry of foreign companies into the U.S. market. Our conversation explores the Soft Landings program, the challenges it addresses, and the distinctive approach that distinguishes Georgia Tech, offering valuable perspectives for companies worldwide contemplating expansion into the dynamic U.S. business arena.

    Why was the Soft Landings program created?

    The Soft Landings program was created to assist foreign companies in entering the U.S. market seamlessly. It focuses on three main components: instructional aspects covering industry-specific topics, U.S. business culture, and market research; connecting companies with business leaders and industry experts; and providing access to the essential service providers needed to establish a business.

    What are some of the prominent challenges foreign companies face trying to enter the U.S. market?

    Foreign companies often face challenges in understanding the U.S. business culture and aligning their products or services to U.S. expectations. It's crucial to conduct thorough market research, customer discovery, and address organizational readiness to make informed decisions about entering the market.

    What is the cost for these services?

    The Soft Landings program fee is $8,000 per company, which covers the entire seven-week program, including the immersion week. Travel and lodging expenses are not included. Our focus is on providing valuable skills, tools, and resources for companies exploring international expansion.

    What type of businesses do you see more frequently coming to request your services? How do they find you/you find them?

    We often work with tech, agriculture, health, and various other industries. Companies usually find us through partnerships with chambers of commerce, economic development agencies, or other organizations. They approach us with a group of companies interested in the Soft Landings program.

    What sets Georgia Tech apart from others providing similar services?

    Georgia Tech's Soft Landings program stands out due to our non-profit university status and emphasis capacity building. We assist companies at the stage where they may not have conducted formal market research, focusing on developing essential skills for international expansion. We are also part of the Enterprise Innovation Institute, which is Georgia Tech’s economic development unit. Being a program of the Enterprise Innovation Institute, the largest and most comprehensive university-based, economic development organization in the U.S., gives Soft Landings clients access to complementary services that address their needs from manufacturing to startup support.

    Have you had customers from Sweden?

    As of now, I don't have specific information about companies from Sweden participating in the Soft Landings program. While there might have been companies from Northern Europe before my time, our program has engaged with companies from various regions, including Latin America, Eastern Europe, and Asia.

  • 30 Jan 2024 2:49 PM | SACC-Georgia (Administrator)

    SACC GA had the pleasure of interviewing Julia Müller, an experienced professional at Aprio with an intriguing story. Originally from Germany, coming to the US as an au pair, stayed for love, and acquired her accounting degree. Julia has now been part of Aprio for eight and a half years, climbing the ranks from intern to senior manager servicing International, Manufacturing and Technology clients. Julia highlights that her commitment to Aprio is driven by the workplace that nurtures employee success. Aprio's diverse organization not only caters to their clients but also prioritizes the well-being of its core—the employees. 

    In the fast-paced world of finance, Aprio stands out by embracing growth and diversity. From a Georgia-based firm to 21 offices across the U.S. and two international offices in the Philippines and Colombia, we offer international accounting expertise in over 60 languages. Aprio thrives on adaptability to stay ahead in the industry.

    Aprio's Diverse Service Portfolio

    Aprio offers a wide range of services that cover all your financial needs, from tax and audit to retirement planning and staffing solutions. Our expertise spans various industries: Construction, Dental, Healthcare, Housing, Manufacturing & Distribution, Financial Services, Nonprofit & Education, Private Equity, Government Contracting, Professional Services, Real Estate, Restaurants, Franchise & Hospitality and Technology & Blockchain, making us a one-stop-shop for clients across the board.

    Unlocking Aprio's Global Accounting Expertise: Inbound Clients Across Continents

    Under the leadership of Yelena Epova, the Aprio international tax advisory team comprehends the implications of new laws and provisions on international tax planning and your business. The team’s expertise enables you to secure both inbound and outbound international investments, fine-tune your global tax strategy, and lower your effective global tax rate. Additionally, our global accounting advisors serve inbound clients across Asia, Africa, Australia, Canada, Europe, and the Middle East, delivering international accounting expertise in 60+ languages.

    What Sets Aprio Apart? A Culture of Inclusivity and Client-Centric Growth

    Rebranded around six years ago, Aprio's culture shift is the secret ingredient. With 31 fundamentals guiding the way we treat each other and the clients we proudly serve, we're not just a firm; we're a client-centric organization. From comprehensive services to a commitment to growth, Aprio is redefining the game in the financial world, embracing diversity as a core strength.

  • 22 Jan 2024 11:20 AM | SACC-Georgia (Administrator)

    SACC GA interviewed Cecilia Kullman, Director HR Solutions at YER USA. YER USA is a recruitment agency specializing in European-based companies operating in the U.S. YER HR Solutions is a separate entity supporting start-up companies with payroll and benefits administration so they can focus on what matters most – managing and growing their business in the U.S. market. Our interview explores the essence of HR Solutions, the challenges they address, and the unique expertise that sets YER USA apart, providing valuable insights for European companies eyeing expansion into the thriving U.S. business landscape.

    Cecilia came to the U.S. thirty years ago from Bohuslän, Sweden, to study at the University of Maryland. She lives in Washington, D.C. s and previously worked at SACC-USA for many years. Her greatest legacy with SACC-USA is building the J1 visa program, providing practical work experience in the U.S. for young Swedes.

    What is HR Solutions, and what value does it have for startups aiming at the U.S. market?

    YER HR Solutions is a program of significant importance specifically for startups or smaller companies ready for the U.S. market and looking to hire U.S.-based personnel.  YER USA can assist with the recruitment search or the company may already have a pre-selected candidate. Through YER HR Solutions, we offer services that include employment contracts and the administration of salaries and benefits.YER HR Solutions becomes the employer of record, meaning we take care of everything from payroll and benefits to insurance and taxes. It also means that a European startup can make its first hires in the U.S. without being incorporated here.

    What problems do you help companies solve, and why is it most valuable for them?

    Companies looking to establish operations in the US encounter different regulations in different states, and we solve problems they may not even be aware of. It is especially valuable for those who are new and are looking to expand. With YER HR Solutions, they don't need to worry about employment contracts or different state labor laws; we handle hiring and administration so they can focus on growing their business in the U.S.

    How do you differentiate yourselves from others in the market, and what makes your experts special?

    We have experts focusing on Europe, including Sweden. Our  team members understand the knowledge gaps and can help eliminate cultural barriers. We offer knowledge of both Swedish and American work cultures, making it easier for Swedish companies to establish themselves and thrive in the USA.

    What do you want to emphasize for Swedish companies considering expanding to the USA?

    The U.S. market is strong and constantly growing, with incredible opportunities. Swedish companies should not be afraid to take the leap. We make it easy for companies to enter the market by reducing entry barriers. Just focus on your business development and we will take care of your employees. Swedish companies have a lot to offer the U.S. market, have a good reputation and are well-positioned in many sectors and technologies. Now is the time to take the step and explore opportunities in the world's largest market.

  • 17 Jan 2024 2:01 PM | SACC-Georgia (Administrator)

    YER USA and Nature Planet ApS joined forces to host an exceptional Career Workshop! ✨ Stimulating discussions led by Gunilla Girardo, Principal and Executive Recruiter YER USA and a warm welcome from Jeff Moen, General Manager of Nature Planet, made each moment a meaningful contribution to our personal and professional development journey.

    A sincere thank you to our dedicated group, all driven by the shared goal of self-growth and career advancement. Together, we openly exchanged thoughts and addressed the challenges in today's dynamic career landscape. Participants had the valuable opportunity to seek advice from experts like Gunilla Girardo and her fantastic team at YER USA, gaining insights into overcoming challenges.

    Stay tuned for updates on our next exciting event, and encourage others to join us on this enriching journey! ⭐

  • 28 Dec 2023 12:05 PM | SACC-Georgia (Administrator)

    Join us for an exclusive Career Workshop led by YER USA and hosted in collaboration with Nature Planet

    Attention, young professionals! Seize the opportunity to partake in a dynamic workshop and roundtable discussion led by Gunilla Girardo, Principal & Executive Recruiter at YER USA. The event, graciously hosted by Danish Company Nature Planet, will feature a welcome remark from Jeff Moen, the Managing Director of Nature Planet. This unique gathering is designed to empower your career development, equipping you with essential tools to enhance your professional trajectory. Get ready to formulate a personalized strategic plan for success.

    The YP-Network is dedicated to uniting ambitious young professionals and students. We offer a distinctive platform for expanding your network and engaging with established professionals across diverse fields, all under the SACC-GA umbrella. Don't miss this valuable opportunity to elevate your career!


  • 2 Oct 2023 10:22 AM | SACC-Georgia (Administrator)

    SACC Georgia had the pleasure of interviewing Sandra Carlborg, six-time World Long Drive Champion competing in the World Long Drive Championship in Atlanta in October. Sandra’s mission is not only to grab her 7th championship win but to inspire other women and mothers that they are capable of doing the same. After making a big switch in her career, focusing on her strengths, she pivoted from traditional golf to Long Drive. Sandra uses her experience and transferable expertise from her journey to become a world class athlete in inspirational talks and lectures to business leaders who want their companies and employees to thrive. 

    Sandra experienced the world through her golf clubs 

    Sandra is based in Alingsås, on the West coast of Sweden, and has competed in 33 countries and 14 states in the US. She started out her professional golf career in 2004 and after 13 years she transitioned into Long Drive. 

    “I decided to quit regular golf and focus on what I was excelling in, which was Long Drive”

    Sandra tells us she never reached her full potential playing traditional golf, she was really good at hitting the ball far and prior to quitting golf she had even competed in several World Championships in Long Drive just for fun. 

    After taking a break from competing during the pandemic, and welcoming her first child in 2020 and her second child the following year, in 2023 she decided she was ready to go back to competing. Sandra has made a commitment to be in her best shape ever when she turns 40 in November this year. She aims to inspire women and mothers that it’s possible to bounce back and achieve their goals. Sandra further mentioned that her goal is to win the World Long Drive Championship here in Atlanta between October 18-22.

    Long drive - the showman of golf 

    They call Long Drive the Rock n Roll of golf. It is truly an entertainment sport Sandra explains. Essentially the game is to hit the ball as far as you can and each player receives 6 balls to hit within two and half minutes. Long drive has picked up popularity in recent years and the women’s competitions started airing in 2017. Sandra recently returned to Alingsås from winning gold in the World Long Drive Kingsport championship at Cattails at MeadowView Golf Course in Tennessee. The competition in Tennessee was broadcasted on The Golf Channel and she describes the adrenaline she got from winning as magical. 

    Going for Gold at World  Long Drive Championship in Atlanta

    Between October 18-22, Sandra will be in Atlanta to compete in the World Long Drive Championship at the Bobby Jones golf course in Buckhead. The pressure for this competition is high as Sandra states she has come to win. 

    “Not only for myself, my motivation that keeps me going is to pave the way. Through dedication and planning you can reach your goals, and that’s what I hope to do in Atlanta” 

    The pandemic caused the growing sport of Long Drive to stagnate slightly but the upcoming Championship in Atlanta will put it back in the limelight. 

    Business and Long Drive - the unexpected intersection 

    Sandra is currently a 6th time world champion, the leading female player in Long Drive in the world. Coming to Atlanta to grab her 7th win, by working steadfastly and staying dedicated to her goals. 

    “I love my job and I love to entertain - I am doing what I do best and my passion is to share that with others so they can do the same”

    When she is not winning championships, she conducts clinics, lectures, golf performances for companies and others. Sandra has worked her way back to the top and is passionate about sharing how. Sandra is available for clinics and lectures while in Atlanta. You can reach Sandra Carlborg through her website.

  • 12 Sep 2023 4:16 PM | SACC-Georgia (Administrator)

    Who are you?

    My name is Hibo. I am 24 years old, born and raised in Lund in the south of Sweden. I recently acquired my bachelor degree in Political Science and Economics from Linköping University. My interests include: journalism, running and studying French.

    Why did you apply for the internship?

    I was looking for an opportunity where I could combine my interest in international business & development with living abroad. I’ve heard great things about SACC and Atlanta is rumored to be the fastest growing city in the US, so I thought this would be a great opportunity. 

    What are your first impressions of Atlanta?

    When I first stepped out of the airport it was a bit of a shock and it almost felt like entering a sauna. Apart from that, this is a huge city with lots to do and I love the diversity of the city. I cannot wait to explore all that "Hotlanta" has to offer. 

    What did you do prior to your internship at SACC-GA?

    My most recent experience was with the Embassy of Sweden in Kenya, contributing to the embassy’s trade and politics section, as well as the multilateral projects with the UN. In addition to this I have volunteered at various non-profits, many with a focus on youth empowerment which is something that is very dear to my heart. 

    What are your expectations for the internship?

    I am hoping to grow, both personally and professionally. I am a curious person and I am excited to learn more about the function of SACC, the intersection of Swedish and American businesses and hopefully contribute to growing the organization!

  • 2 May 2023 9:52 AM | SACC-Georgia (Administrator)

    Meet Dan Erling the President  and CEO of Accountants One! 

  • 6 Mar 2023 3:29 PM | SACC-Georgia (Administrator)

    Meet our members Jeff Arnold and Richard Kline at Sought + Found, LLC.
    Are you on the lookout for unique interior design, or maybe a special birthday gift? Make sure to check out Sought + Found and contribute to supporting small businesses around the world. Visit their online store here!

  • 3 Feb 2023 5:23 PM | SACC-Georgia (Administrator)

    We are super excited to present our next board member! This is a way for you to get to know SACC GA's board members in a video format.

    Meet  John Woodward! 

    John has been involved as a SACC GA board member for several years. He is Vice President, Global Commerce, Metro Atlanta Chamber and Honorary Consul for Slovak Republic 

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Sponsor Spotlight 


The primary objective of SACC-Georgia is to promote an exchange of business, trade, investment, technology and culture between Sweden and the state of Georgia. SACC-Georgia is one of 19 regional chambers across the United States, cooperating under the umbrella of SACC-USA based in Washington, D.C.


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