In an insightful discussion with Stefan Harrigan, Senior Manager of Global Business Development for the Metro Atlanta Chamber of Commerce (MAC), we explored how MAC plays a crucial role for international companies aiming to enter the US market. Harrigan revealed how the Chamber streamlines the complexities of establishing operations, helps businesses leverage Atlanta’s extensive resources, and opens doors to Georgia’s top-notch logistical infrastructure. From navigating regulation to local business integration, MAC offers comprehensive services designed to drive global growth. Discover how partnering with MAC can be your gateway to success in the US market.

What advice would you give to a company that is considering entering the US market?

For companies considering the US market, tapping into both government and private sector resources is essential. Regardless of the region they are exploring, businesses of all sizes—from small startups to large corporations—will be able to find resources. At the Metro Atlanta Chamber, we assist companies of all sizes in navigating the establishment of operations in Atlanta, stressing the importance of early engagement with business resources. Many businesses come to us later in their journey, realizing too late the value of the support we could have provided from the beginning. 

Thorough research is also crucial; entering the market with uninformed perceptions can cause companies to focus their efforts on markets or regions that may not meet their strategic needs. Evaluating the importance of factors like talent availability, cost structure, customer access, and logistical connectivity helps businesses identify suitable markets and ensure a more successful entry into the US market.

Why should companies looking to expand in the US consider establishing in Atlanta?

Atlanta stands out as a dynamic market for US expansion. Through strong value propositions in many areas, Atlanta meets diverse business needs with high standards. Where access to talent is a key concern for businesses, Atlanta excels in talent acquisition, featuring a wealth of skilled professionals across various fields, supported by strong workforce retention programs and one of the highest growth rates among major metro areas. Atlanta's logistical advantages further enhance its appeal for foreign companies. Being home to Delta Air Lines and Hartsfield-Jackson Atlanta International Airport—the world's busiest airport—provides unparalleled national and international connectivity.

Georgia's Port of Savannah, one of the fastest growing ports and largest container terminal in the US, along with its extensive freight rail network, home to major railways such as Norfolk Southern, solidify the state's role as a key logistics hub. This combination of talent, resources, and infrastructure makes Atlanta a strategic choice for businesses entering the US market.

What services does the Metro Atlanta Chamber offer for companies entering the US market?

The Metro Atlanta Chamber, which is a private non-profit, offers free comprehensive economic development and networking services to businesses. Our Global Commerce Team offers specialized guidance to help international companies navigate the complexities of establishing a US presence while connecting them with essential resources, such as law and accounting firms, and local international business communities, including binational chambers and consulates. 

For companies seriously considering relocating to Atlanta, our Project Management Team facilitates tours of office and warehouse spaces, as well as connects businesses with local universities and development authorities to access talent and integrate with the local business community. Our Ecosystem Expansion Team, composed of industry experts, supports companies in navigating local industries, fostering networking opportunities, and offering strategic business insight.

How does the Metro Atlanta Chamber adapt its business development strategies to work with a diverse range of companies?

MAC is committed to expanding its partnerships and global network, leveraging Atlanta’s status as a hub for trade offices and consulates. Atlanta is often an attractive destination, but in recognizing that governments often have limited resources, we will travel abroad not only to develop connections, but to tell the story of our organization and how we can help companies enter the US market.

MAC provides important information to both companies and governments about key considerations for entering the US market. By strengthening relationships both domestically and internationally, we ensure that businesses are well-informed and prepared for strategic market entry.

Can you describe one of the Chamber’s recent initiatives that successfully increased global outreach? 

One of MAC's key initiatives is the Metro Export Challenge, the largest collaborative global economic development initiative. In partnership with the Georgia Department of Economic Development, local chambers, and economic development authorities, the program supports ten small to medium-sized US enterprises looking to expand internationally.

Participating companies receive an initial grant and tailored consulting services from various partners to develop their international strategies and export plans. The program features a “Shark Tank” style pitch day where five finalists present their plans in front of judges and a live audience to compete for additional funding—$15,000 for first place, $10,000 for second, and $5,000 for third—along with flight vouchers from Delta Air Lines.

This initiative aims to boost the international presence of US companies, strengthen existing industry bases, and support the resiliency of well paying jobs in the international marketplace. 

How does the Metro Atlanta Chamber build and maintain relationships with global partners? Have you ever worked with Scandinavian companies?

Building relationships is an ongoing effort, especially in government trade offices and consulates where employees rotate frequently. In re-developing and maintaining these relationships, we get to meet a wonderful range of people when visiting with colleagues both domestically and abroad. This proactive approach ensures that Atlanta remains at the forefront of emerging opportunities. Whether it’s through major trade conventions or our own initiatives, we engage our international counterparts to take advantage of these opportunities. 

MAC has a notable track record with Scandinavian companies, such as Danish firm Kamstrup, which recently nearly doubled its US operations, and SAS, which now offers direct flights from Atlanta to Copenhagen, further strengthening our ties with the region.