On Thursday, November 17, 2016, The Swedish-American Chamber of Commerce Georgia organized a company tour at one of our corporate members, Swedish Atlanta-based company Regal Lager. Founded in 1991 by husband and wife Bengt Lager (former Swedish Olympics athlete in modern pentathlete) and Luanne Whiting-Lager, they truly are a family business, not only in the sense of the ownership, but also in terms of their values, mission and not least; customers. During this visit, we were given an interesting insight into the world, industry and machinery around everything from the safety, shipment and even design of baby and children products.

It started off with a tour of their modern facilities and impressive warehouse, whereby a special presentation of both their history, as well as their various specialized, Swedish-style and inspired products where introduced and explained, and ended with networking and a luncheon, during which regulations in their specific industry – and how they potentially could be changed in the future – were discussed.

Although they have had their ups and downs throughout the journey of establishing Regal Lager, starting with a thought born through the ideas, concepts and trends they saw in Sweden, which they passionately were eager to introduce to the American market, and seeing many changes in their niched business over the past 25 years – they continously grow, prosper and re-invent themselves, constantly introducing and distributing new, innovate products on the market.